When I grew up it was customary for our family to gather for family meals. Our Mom was a stay at home mom. She voluntarily gave up her career to take care of my brother and myself. A Pharmacist by trade, as we grew older, she started to volunteer 2 days a week in the […]
Read More ›New brand entrants into the grocery sector face an uphill battle to generate brand awareness and stimulate trial purchase. This is especially true given retailers provide new food entrants a short probationary period (6-9 months) to prove themselves and brand icons dominate most if not all of the categories. Yet, most new brand entrants neglect […]
Read More ›Growing up it was common practice in our household to regularly consume milk, eggs, and meat. In fact, when we went out for dinner, the main course was my favourite part of the meal. The word vegan – vegetarian was not part of our vocabulary. Yet, it was in 1944 when Donald Watson co-founded the Vegan […]
Read More ›Sugar – an ingredient most consumers have grown up with. Whether it is used within a cup of coffee, tea or as a food ingredient, it is a food element we are accustomed to eating and accept as a part of our life. That was then, this is now. Sugar is now viewed as the […]
Read More ›Times have changed in the food sector.In the past, the common practice was to create a food list and go grocery shopping. No longer can you just slap a label on a product and expect it to fly off the shelves. Consumers’ health is front and centre. Today they wish to know your products ingredients, their source […]
Read More ›Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
Read More ›When CPG brands connect with consumers on an emotional level, there is in most cases a strong anticipated ROI. For instance, “Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth”. (The New Science of Customer Emotions, Scott Magids, Alan Zorfas, Daniel […]
Read More ›With families feeling the pinch in their grocery bills, many are doing everything they can to save on foods; this includes, switching grocery stores to coupon shopping or opting for cheaper brands. Yet, many continue to overlook the one area that can have the biggest impact on their wallet, cutting waste. Food waste in Canada […]
Read More ›Much has been written about how patriotic Canadians are. I feel most Canadians would agree our friends to the south are extremely more patriotic, especially when it comes to Thanksgiving and July 4th. To that, an Ipsos Reid pole conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend a couple […]
Read More ›Much has been said about the emerging millennial consumer and the impact they will have on food sales. Were you aware this generation makes up the bulk of Canada’s work force today? In fact, this is the same group that is known to have played a major role behind the resounding Liberal Party’s victory in […]
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