Innovation is critical to any brand’s success. This especially holds true in the grocery sector, where food trends evolve relatively quickly, with some lasting longer than others. Today, innovation is more essential than ever in the Canadian grocery sector: For the 52-week period ending December’2024, Canada’s CPG sector achieved a mere 1% growth in tonnage.[1] […]
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Technology has profoundly impacted many aspects of our lives, including how we communicate, work, learn, and interact socially. It has also altered how we shop for food, and deliver food, shifting from traditional in-store experiences to online platforms. The introduction of the cellphone has had the biggest impact as many consumers use them to look […]
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The late Mr. Dave Nichols who revolutionized branding launched Canadian retailers’ first private-label brand in the late 1980’s. Setting out to make the perfect chocolate chip cookie and to outdo Christie’s then-best-selling Chips Ahoy, he personally approved the President’s Choice Decadent Chocolate Chip Cookie. Having set the gold standard for the private-label brand, some 25 […]
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The Canadian grocery branding strategy has never been more critical, as the sector faces ongoing turmoil—further complicated by anticipated tariff wars. For the 52-week period ending December 28, 2024, the Canadian grocery sector achieved a mere 1% unit growth, with 49.7% of all sales happening on promotion.[1] Coresight Research in the United States projects only […]
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Consumers tend to classify mushrooms as plants. After all, the fresh ones are sold in the retail produce department. They have long served as utility players across kitchens. The earliest recorded appearance of mushrooms in a recipe is from an 1824 cookbook, “The Virginia Housewife”. The now-famous Campbell’s Cream of Mushroom Soup debuted in the […]
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