Grocery Wars

Happenings & Trends in Canada's Grocery Sector
Two shoppers in a grocery store aisle review a product label together, with a cart full of groceries beside them, highlighting mindful purchasing and product transparency.

Yes – The Time Is Right To Share Your Sustainability Story

Transparency has significantly reshaped business accountability by increasing consumer influence, rendering openness an essential requirement, and facilitating swift public responses to business practices, production methods, and employee relations. A recent study undertaken by Sprout Social supports the powers of transparency: 86% of consumers believe transparency from businesses is more important than ever.[1] A business’s commitment […]

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Baby Boomer man grocery shopping in a Canadian supermarket, reading nutrition labels in the aisle

Baby Boomers – The Forgotten Grocery Shopper

Millennials and Generation Z have significantly influenced the grocery industry. “They’re looking beyond tangible products and actually trying to understand what is it that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society”?[1] Bo Finneman To meet modern consumer expectations initiated […]

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