In 1983, Loblaws conceived their first private label brand which they launched in 1984 – President’s Choice chocolate chip cookies, and ground coffee. Today Loblaws markets store brands under 4 different brand names: 1. President Choice, 2. No Name. 3. Blue Menu, 4. PC Black label. They have since been joined by lines such as […]
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On August 28, 1963, Civil Rights Leader Rev. Martin Luther King Jr. delivered his historic “I Have a Dream” speech on the steps of the Lincoln Memorial. Those 3 words hold true for entrepreneurs today who seek to have their products listed with Canada’s leading grocery retailers. Entrepreneurs today are enjoying strong success. For instance: […]
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The brand is a business’s most valuable asset, and it does differentiate you from the competition. Yet, over time its role in food and beverage purchase has evolved. In the 1970s, the brand served as the ultimate signal of quality. Fast forward to the 1980s and 1990s, with an increased focus on individuality, connections were […]
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Sugar has been a staple in consumers’ meals and beverages for generations. It was not uncommon to go to a coffee shop and request- “Double Milk, Double Sugar”. It was uncommon to drink a diet soda. The flavour of the month was Coke Classic, even though it contained 9 teaspoons of sugar per 330ml can.[i] […]
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The global pandemic of the past two years has impacted many aspects of consumers’ lifestyles, and priorities, especially when it comes to personal health and wellness. A recent study revealed that 60% of global consumers are planning to improve their overall health and wellness over the next 12-months. As part of consumers’ attention to their […]
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