Brand Transparency

Brand Transparency and it’s Commitment For Survival

The Canadian grocery sector is a tough market to conduct business. With consumers concerned over their weekly trips to the grocery store, brands must be on the customers’ shopping list, be competitively priced, offer sustainable product ingredients / product packaging, and the benefits consumers seek. Take toothpaste as an example, a common household product. The […]

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Fast-Moving Consumer Goods

How To Reengage FMCG Consumer Spending

Nearly 4 years into a pandemic-induced hangover, the Canadian grocery industry continues to undergo enormous shake-ups, evolution, and corrections. Since 2020, the food sector has experienced a history of negative unit growth due to food inflationary wars. Taking the 3% increase in Canada’s population in 2023 into consideration, the Canadian grocery sector achieved a -1% […]

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The Future of Clean Label

The Future of Clean Label

Growing up, Kraft Dinner was a favourite for Canadians. Great taste and it was easy to prepare, especially for an amateur chef like myself. Introduced simultaneously in both Canada and the US in 1937, Canadians consumed 55% more boxes per capita than Americans.[i] I remember when Kraft admitted their iconic product contained synthetic colours. Due […]

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Brand Loyalty, Food Distribution Guy, Toronto, ON

The Quest for Brand Loyalty

Brand loyalty, is the mission for business when launching a new product. When I was the Brand Manager for Tabasco Sauce in Canada, they enjoyed  an +80% brand loyalty level. That was during an era of no social media, and food prices were stable. Today, that term is more fiction than fact. “The death of […]

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