Canadian grocery shopper holding a small basket and checking prices on her phone in a grocery store aisle

Today’s Canadian Grocery Shopper: How Brands Can Adapt

Prior to Covid, household grocery shopping was primarily an in-person, flexible, and social weekly routine. It was defined by: Frequent trips: Households made multiple trips per week to the grocery store. Meal planning: Meal planning was often minimal or improvised, with shoppers walking down aisles to see what looked appealing or inspiration-buying on the spot. […]

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Food Ingredient Scanning Apps: Consumer’s New Health Tool

From the 1970s to the late 1990’s, people embraced a wide range of foods with little concern for chemical additives or hidden sugars, while official nutrition labelling was still evolving. By the turn of the century, consumers demanded simple, recognizable, and wholesome ingredients, fueling the rise of the “Clean Label” movement. Today, food ingredient scanning […]

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Consumer Evolution: Product Benefits Eclipse Brand Identity

Brands have shaped consumer behaviour for centuries. Early forms of branding date back to around 2700 BCE in ancient Egypt and Mesopotamia, where cattle ranchers marked livestock to show ownership. Branding evolved significantly during the Industrial Revolution (1750–1870), when mass production made it essential for companies to distinguish their products from competitors. Today, brands compete […]

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Baby Boomer man grocery shopping in a Canadian supermarket, reading nutrition labels in the aisle

Baby Boomers – The Forgotten Grocery Shopper

Millennials and Generation Z have significantly influenced the grocery industry. “They’re looking beyond tangible products and actually trying to understand what is it that makes the company tick. What’s its mission? What’s its purpose? And what is it actually trying to build for us as a society”?[1] Bo Finneman To meet modern consumer expectations initiated […]

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Food industry event marketing

Food Industry Event Marketing: Why Your Brand Marketing Is Your Most Valuable Asset

I was fascinated to learn that The Great Exhibition of the Works of Industry of all Nations was the first modern international trade show, held in London in 1851. Commonly known as the “Great Exhibition,” it was organized by a Royal Commission to showcase the pinnacle of industrial and technological achievement from around the globe. […]

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A family grocery shopping together, comparing prices and reading labels in a bright supermarket aisle, reflecting modern habits of planning, budgeting, and seeking value.

The Logic Behind Grocery Shopping

It’s impressive to reflect on how grocery shopping has changed over time. When I was younger, it only took a five-minute drive to the local Dominion store since there was limited competition, private labels had not been introduced\, and health-conscious eating wasn’t a factor for shoppers. The approach to grocery shopping during the 1960s and […]

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Man grocery shopping comparing food label with prices on his phone – representing the uncommitted consumer.

Connecting with the Uncommitted Consumer

The global food industry is currently navigating unprecedented challenges. Since the pandemic, the food inflationary environment has significantly impacted food brands, particularly in terms of customer brand loyalty and the notable shift towards more affordable or private label alternatives. In the United States, 71.7% of consumers view   a brand less favorably following a price increase, […]

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