Consumers Health and the Environment

Consumer’s Health and the Environment – Brand’s Exclusive Challenge!

The global pandemic of the past two years has impacted many aspects of consumers’ lifestyles, and priorities, especially when it comes to personal health and wellness. A recent study revealed that 60% of global consumers are planning to improve their overall health and wellness over the next 12-months. As part of consumers’ attention to their […]

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Brand Loyalty

Covid-19 And The Quest For Brand Loyalty

Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]

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Post Pandemic Consumer Behaviours

Post Pandemic Consumer Behaviours

COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]

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The Certified B Movement

Food brands are being scrutinized more than ever these days. Consumers seek many credentials. For instance: 1. Clean label 2. Transparency 3. Locally produced 4. Sugar content 5. Sustainable packaging 6. The environment 7. The end of systematic racism. There were many other points I could have added to the list. On the latter point, […]

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clean food label

The Evolution of Clean Label

Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]

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