Canadian grocery branding strategy

Storytelling in Your Canadian Grocery Branding Strategy

The Canadian grocery branding strategy has never been more critical, as the sector faces ongoing turmoil—further complicated by anticipated tariff wars. For the 52-week period ending December 28, 2024, the Canadian grocery sector achieved a mere 1% unit growth, with 49.7% of all sales happening on promotion.[1] Coresight Research in the United States projects only […]

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Brand Transparency

Brand Transparency and it’s Commitment For Survival

The Canadian grocery sector is a tough market to conduct business. With consumers concerned over their weekly trips to the grocery store, brands must be on the customers’ shopping list, be competitively priced, offer sustainable product ingredients / product packaging, and the benefits consumers seek. Take toothpaste as an example, a common household product. The […]

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Fast-Moving Consumer Goods

How To Reengage FMCG Consumer Spending

Nearly 4 years into a pandemic-induced hangover, the Canadian grocery industry continues to undergo enormous shake-ups, evolution, and corrections. Since 2020, the food sector has experienced a history of negative unit growth due to food inflationary wars. Taking the 3% increase in Canada’s population in 2023 into consideration, the Canadian grocery sector achieved a -1% […]

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The Zero Consumer

The Zero Consumer

The focus for brands over the past number of years, has been on the Millennial and Generation Z communities. Millennials are those born between 1981 and 1996, and Generation Z was born between the mid to late-1990’s and 2010. In 2021, these two consumer groups accounted for over 38% of the Canadian population (M:21%, Gen […]

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