Functional Food and Beverages Go Mainstream

As we enter year two of the pandemic, consumers continue to prioritize their health and wellness needs. According to McKinsey & Co’s “Future of Wellness”, they revealed: 1. 79% of worldwide consumers said they believe wellness is important, and 2. 42% consider it a top priority. Today, more and more consumers understand the correlation between […]

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Local Market

The Rise of the Local Market

The pandemic has had a lasting impact on consumer shopping habits. Today, many consumers are still wary of crowded retail stores. According to the Numerator Canadian Consumer Sentiment Survey, Canadian consumers are still looking down the road when it comes to timing expectations for a return to normal. Only 2 in 3 are expecting a […]

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Understanding the LGBTQ+ Community

In 1971, the “We Demand Rally” was held on Parliament Hill, representing Canada’s first public protest for the Gay community. The rally played an important role in the history of this community seeking equality rights. Fast forward to 1981, and the City of Toronto celebrated its first pride week. Twenty-five years later, Toronto’s newly appointed […]

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clean food label

The Evolution of Clean Label

Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]

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