In The News

Transparency has significantly reshaped business accountability by increasing consumer influence, rendering openness an essential requirement, and facilitating swift public responses to business practices, production methods, and employee relations. A recent study undertaken by Sprout Social supports the powers of transparency: 86% of consumers believe transparency from businesses is more important than ever.[1] A business’s commitment […]

Kraft Dinner that was introduced into the Canadian market in 1937, was hailed as an affordable meal during the Great Depression. Yet, consumers were unaware that it contained synthetic dyes. In response to health concerns and consumer pressure, Kraft announced in 2015 that it would remove the dyes Yellow 5 and Yellow 6 by the end of […]

Consumers tend to classify mushrooms as plants. After all, the fresh ones are sold in  the retail produce department. They have long served as utility players across kitchens. The earliest recorded appearance of mushrooms in a recipe is from an 1824 cookbook, “The Virginia Housewife”. The now-famous Campbell’s Cream of Mushroom Soup debuted in the […]

The Canadian grocery sector is a tough market to conduct business. With consumers concerned over their weekly trips to the grocery store, brands must be on the customers’ shopping list, be competitively priced, offer sustainable product ingredients / product packaging, and the benefits consumers seek. Take toothpaste as an example, a common household product. The […]

The year of 2023 has come to an end. It is a year my wife and I wish to forget. Three months removed from my third knee replacement surgery, my wife was diagnosed with lymphoma cancer for the 2nd time in her life. Due to the great work of the Doctors and Nurses at Princess […]

The focus for brands over the past number of years, has been on the Millennial and Generation Z communities. Millennials are those born between 1981 and 1996, and Generation Z was born between the mid to late-1990’s and 2010. In 2021, these two consumer groups accounted for over 38% of the Canadian population (M:21%, Gen […]

Global warming began in 1988 when the deception of the ozone layer became increasingly prominent in the international public debate and political agenda. Though back of mind for most, today it is top of mind for retailers, consumers, and manufacturers in the food sector with an urgent focus on reducing plastic packaging waste in our […]