July 2020

The brand is a business’ most valuable asset, especially given the competition cannot copy it. Yet, it seems most small to medium size businesses put more of their time and effort into their product offering and not their brand identity. Though a great concern regardless, most concerning during COVID-19. Before COVID-19, brands had 5-7 seconds […]

Growing up is was common practice for the milkman to deliver our milk directly to our home. When my dad designed our new home, he created a milk slot which was open to the outside, but locked in the inside. When finished we would put our empties back and the milkman picked them up. Though […]