Public Relations, a cost-efficient strategy to build relationships that aid in the general growth and awareness of a brand. Since 2008, Zebra Public Relations has been providing hardworking entrepreneurs with the visibility their business deserves. Food Distribution Guy’s Richard Baker is pleased to interview their CEO, Ms. Kojenwa Moitt.
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Growing up it was common for my family to have a hot meal for dinner each night. That would have involved a specific type of meat in most instances. Fast forward to 2021, and the desire for consumers to reduce their meat intake is gaining momentum. In fact, according to an Angus Reid Forum survey […]
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Globally, big food brands are losing sales and market share to small CPG firms. Yellofruit is one such Canadian success story. Manufactured in Ontario, this family-run business has created a niche in the market with its plant-based frozen dessert made from organic bananas. Food Distribution Guy’s Richard Baker, interviews co-founder Andrew Kinnear.
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Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]
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Globally, the UN estimates consumers waste 1B tons of food each year. Closer to home the UN estimates Canadians waste 2.94M metric tonnes of food each year. Mr. Oded Omer is the founder and President of Wasteless, a company utilizing dynamic pricing models to cut down on food waste in grocery stores. Our podcast interview […]
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COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]
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Food brands are being scrutinized more than ever these days. Consumers seek many credentials. For instance: 1. Clean label 2. Transparency 3. Locally produced 4. Sugar content 5. Sustainable packaging 6. The environment 7. The end of systematic racism. There were many other points I could have added to the list. On the latter point, […]
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Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]
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Dementia – a subject matter close to my heart. Within the span of 4 ½ years, I lost both my Mom and my Aunt, in which dementia was a key cause of death for them both. Globally, close to 50M people have dementia. Every year, there are nearly 10 million new cases. The estimated proportion […]
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This month we were pleased to talk with Mark Lehberg of Latitudes, Marketing By Design. Latitudes creates food packaging that looks as delicious as the product inside, and they can provide studio photography with on-site kitchens and a food stylist/chef. They are also up-to-date on the latest FDA regulations, as well as all CFIA guidelines […]
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