This past week I went to my local Loblaws for toothpaste. They devote 16’ of shelf space to this category that features 7 different brands and over 50 product offerings. With so much competition regardless of the category, how do the smaller brands compete and stay listed? According to what I have read and heard; […]
Read More ›The Canadian grocery sector is an extremely competitive sector in which food brands on a global basis engage in battle to secure a front-row seat on a retailer’s shelf. With so much competition, and limited shelf space, who comes out on top may come down to what sales practice does your brand employ – Broker […]
Read More ›Food is considered one of the three necessities in life. The common practice was to create a shopping list and head off to your local grocery without fanfare to purchase those items. It was done so without reviewing the ingredients listing. As such, we purchased products that contained GMOs, artificial flavours, colours, and extra sugar. […]
Read More ›The women’s role in business has been a hot topic of conversation recently, and this focus will continue to be front and center in the coming year’s as women are increasingly being empowered as entrepreneurs or in senior positions. When I grew up it was customary for women to be stay-at-home moms. Though my Mom […]
Read More ›For the past decade, there has been considerable discussion amongst CPG marketers on how to interact with Millennials. Understandable, given their purchasing power (combined, $600B in the US each year)[i], their influence on the food sector and how they have re-shaped today’s food trends. But now there is a new generation. As noted by Mr. […]
Read More ›Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]
Read More ›Food, shelter and clothing are the top 3 basic necessities of life. In fact, food is more than a commodity to be bought and sold. We can’t live without food and it plays a significant role in our culture and daily lives. When you combine retail and foodservice together, Canadians spent close to $200B dollars […]
Read More ›The brand is accepted as businesses most valuable asset. Yet, I am confounded by the number of businesses I encounter that spend most of their time and energy on their product offering and not their brand. With the choice’s consumers have, that is unfortunate as the “Keys to Business Success – Distinct Brand Identity”. Many […]
Read More ›When I grew up it was customary for our family to gather for family meals. Our Mom was a stay at home mom. She voluntarily gave up her career to take care of my brother and myself. A Pharmacist by trade, as we grew older, she started to volunteer 2 days a week in the […]
Read More ›It was common practice when you ate out at a restaurant and ordered a glass of water or soda, the server would provide you with a single-use plastic drinking straw. In the United States, it is estimated 500M plastic drinking straws are utilized each day.[i] Those days are coming to an end. In most instances, […]
Read More ›