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August 2022

Brand Attributes
August 29, 2022  by Richard Baker

The Consumer Shift – Brand Focus to Attribute Focus

The brand is a business’s most valuable asset, and it does differentiate you from the competition. Yet, over time its role in food and beverage purchase has evolved. In the 1970s, the brand served as the ultimate signal of quality. Fast forward to the 1980s and 1990s, with an increased focus on individuality, connections were […]

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Sugar Consumption
August 4, 2022  by Richard Baker

Sugar! Consumers #1 Food Evil

Sugar has been a staple in consumers’ meals and beverages for generations. It was not uncommon to go to a coffee shop and request- “Double Milk, Double Sugar”. It was uncommon to drink a diet soda. The flavour of the month was Coke Classic, even though it contained 9 teaspoons of sugar per 330ml can.[i] […]

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Grocery Wars Blog

  • Food And Beverage As A Medicine For Gut Health
  • Consumers Expectations For The Environment And the Impact on Your Brand
  • The Clean Eating Revolution
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