Grocery Wars

Since 1981 when the chips are down and consumers are experiencing tough times, Food Banks have been there to ensure Canadians always have a meal on the table. The first food bank opened their doors in the city of Edmonton under the umbrella of “The Canadian Association of Food Banks”. They changed their name to […]

Getting listed in Canada’s grocery sector is an accomplishment in itself. Especially given in 2018, Canadian grocers delisted more products than new products they listed. Though some may tend to disagree with me, I feel the greatest challenge smaller brands face in this sector is “Staying Listed”. Staying listed in the sense the brand has […]

COVID-19 has changed consumer shopping habits for the foreseeable future. This is especially true in the grocery sector. Dalhousie Universities’ spring study revealed that only 24% of Canadians felt comfortable with the idea of in-store grocery shopping.[i] In addition, there has being a surge in online food sales. This is significant given before COVID-19, Canadians […]

The brand is a business’ most valuable asset, especially given the competition cannot copy it. Yet, it seems most small to medium size businesses put more of their time and effort into their product offering and not their brand identity. Though a great concern regardless, most concerning during COVID-19. Before COVID-19, brands had 5-7 seconds […]

Growing up is was common practice for the milkman to deliver our milk directly to our home. When my dad designed our new home, he created a milk slot which was open to the outside, but locked in the inside. When finished we would put our empties back and the milkman picked them up. Though […]

COVID-19 is a pandemic we have never experienced in our lifetime and one I pray to God each day we will never experience again. It has taken its toll on the economy. The Conference Board of Canada has predicted real GDP is projected to contract by 4.0% this year, down from a gain of 1.7% […]

The Canadian retail sector is extremely competitive given the choices consumers have. This is especially true for new brand entrants who face the daunting challenge of generating word of mouth and promoting their brand through open public relations (PR). Not all brands can be like Beyond Meat which has been in the headlines the past […]

We have been learning about greenhouse gases, global warming, and climate change through the news. This past year a National climate emergency was declared by the Canadian House of Commons. It declares a national climate emergency and supports the country’s commitment to meeting the emissions targets outlined in the Paris Agreement. Though the oil sands […]