The focus for brands over the past number of years, has been on the Millennial and Generation Z communities. Millennials are those born between 1981 and 1996, and Generation Z was born between the mid to late-1990’s and 2010. In 2021, these two consumer groups accounted for over 38% of the Canadian population (M:21%, Gen […]
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Global warming began in 1988 when the deception of the ozone layer became increasingly prominent in the international public debate and political agenda. Though back of mind for most, today it is top of mind for retailers, consumers, and manufacturers in the food sector with an urgent focus on reducing plastic packaging waste in our […]
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Whether Canadians are filling up at the gas station, taking a well-earned vacation, or doing their weekly trip to the grocery store, they are feeling the pinch of inflation. Unlike what many politicians, especially those on the left of the spectrum may not mention, food inflation is a global phenomenon, not a “Made in Canada” […]
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“We stand at a crossroads in the world’s economy. On the one hand, we are poised to generate better standards of living for more of the world’s people than ever before. At the same time, it is increasingly clear that the consumption-based model of economic growth cannot be applied globally without causing immense environmental and […]
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Mental health is a subject matter that is extremely personal and one that is very difficult for people to discuss openly. Why? There has always been a stigma attached but thankfully, times are changing. In September 2010, Bell launched the “Bell’s Let’s Talk” mental health initiative to help drive awareness and end the stigma surrounding […]
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