Baby Boomers annual spending power in the United States is $2.3 trillion annually. In Canada, households aged 65 and over had an average net worth of $845,600 in 2016. That’s an 86% increase since 1999 after adjusting for inflation. Despite their wealth, most marketers’ attention has been diverted to the Millennials and Generation Z. This […]
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Richard Baker from Food Distribution Guy interviews Carrie Darmaga from FruV Smoothie. As an on-the-go mom with two active children, Carrie knows it’s challenging to get them to eat healthy. Smoothies are the answer. Carrie has recently launched delicious and nutritious Fru-V Blender-Ready Smoothie Kits.
Read More ›Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]
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Times have changed in the food sector.In the past, the common practice was to create a food list and go grocery shopping. No longer can you just slap a label on a product and expect it to fly off the shelves. Consumers’ health is front and centre. Today they wish to know your products ingredients, their source […]
Read More ›As I grew up it was it was not uncommon for my Mom to go grocery shopping at our local Dominion, A&P or IGA. Oh, how times have changed. First, these 3 iconic grocery banners have been bought out by Metro or Sobeys (note: IGA franchisees exist in Quebec) and second most consumers are now […]
Read More ›The Millennial Mom has arrived and manufacturers and grocers should take note. Entering their third decade and commencing their own families, these moms are reshaping the way brands reach out to them. So who is this mom, and how do they shop? The Millennial Mom The Millennial Mom is defined as being between the […]
Read More ›Much has been written about how patriotic Canadians are. I feel most Canadians would agree our friends to the south are extremely more patriotic, especially when it comes to Thanksgiving and July 4th. To that, an Ipsos Reid pole conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend a couple […]
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Fall is a great time for my rescued Jack Russell Terriers. (Don’t they look gorgeous in this picture). They love the outdoors and trips to the cottage. Though I wish I could do the same I have being too busy launching my new business, “Food Distribution Guy” – www.fooddistributionguy.com. Though the traditional Canadian grocery sector is […]
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When I first met my client Mike, he thought that that he had the best new product since slice bread was introduced. When he approached me two years later, he was so dejected that he was considering going back to his full time job. He could not connect with customers and list his coffee service. When we looked at […]
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