Big, national food companies have been the main players in the food industry for many years, making up most of the market share and taking up the majority of supermarket shelves. Whether it be carbonated soft drinks to snacks, the choice came down to Coke or Pepsi, Frito Lay or Humpty Dumpty. Today, times have […]
Read More ›Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]
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Times have changed in the food sector.In the past, the common practice was to create a food list and go grocery shopping. No longer can you just slap a label on a product and expect it to fly off the shelves. Consumers’ health is front and centre. Today they wish to know your products ingredients, their source […]
Read More ›Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
Read More ›With families feeling the pinch in their grocery bills, many are doing everything they can to save on foods; this includes, switching grocery stores to coupon shopping or opting for cheaper brands. Yet, many continue to overlook the one area that can have the biggest impact on their wallet, cutting waste. Food waste in Canada […]
Read More ›Much has been written about how patriotic Canadians are. I feel most Canadians would agree our friends to the south are extremely more patriotic, especially when it comes to Thanksgiving and July 4th. To that, an Ipsos Reid pole conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend a couple […]
Read More ›Much has been said about the emerging millennial consumer and the impact they will have on food sales. Were you aware this generation makes up the bulk of Canada’s work force today? In fact, this is the same group that is known to have played a major role behind the resounding Liberal Party’s victory in […]
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