Food is one of the necessities of life. Clothing and shelter were the others. Yet, as we finish the first quarter of 2022, many families are having trouble putting food on the table. Nielsen IQ reports 68% of Canadians are already feeling the pinch of higher prices. The global average is 56%.[i] This should come […]
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The Canadian online market has exploded during the pandemic. Long considered under-developed, compared to the US, and Europe, the pandemic forced grocery retailers to address a sharp increase in consumer shopping volume. The online market share for the 52-week period ending July 2021 was 3.4%, [i] as compared to 1.2% for the 52-week period ending […]
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There are thousands of self-proclaimed “foodies”, positioning themselves as health & wellness experts…Jane Dummer is the Real Deal! A respected thought leader in the food industry with credentials as a Registered Dietitian, and a Nutrition Science degree from Canada’s leading food University (University of Guelph). For over two decades, Jane and her team have been […]
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The Covid-19 pandemic continues to shape and shift consumption and lifestyle behaviours. A recent study across 24 countries revealed 58% of adults are more mindful of their impact on the environment, and 62% said it is now more important than before that companies behave in a more sustainable and eco-friendly way.[i] The sustainable trend is […]
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Nourish Food Marketing is Canada’s only full-service marketing agency specializing in the food sector. Each year they release their food trend report. Our discussion on this month’s Grocery Talks Podcast was led around their evolving trends for 2022. Listen in to my discussion with President and Co-founding partner, Jo-Ann McArthur.
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Times have changed in the food sector.In the past, the common practice was to create a food list and go grocery shopping. No longer can you just slap a label on a product and expect it to fly off the shelves. Consumers’ health is front and centre. Today they wish to know your products ingredients, their source […]
Read More ›As I grew up it was it was not uncommon for my Mom to go grocery shopping at our local Dominion, A&P or IGA. Oh, how times have changed. First, these 3 iconic grocery banners have been bought out by Metro or Sobeys (note: IGA franchisees exist in Quebec) and second most consumers are now […]
Read More ›The evolution of dual careers has given rise to our ever-escalating “on-the-go” lifestyles. With both Husband and Wife enjoying full-time careers, this leaves them little time to plan for their evening dinner. This has given rise to the new phenomenon in the food sector – Meal Kits. So, what is a meal kit, what is […]
Read More ›Plants have been a staple household item for many years. Yet a different plant sector is emerging with consumers – Plant Based Foods, a sector that for the past two (2) years has been identified as a food trend to watch for. So, what is plant based food, what are category sales, what are the […]
Read More ›Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
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