Canada is recognized as being the most cultural diverse society of any Western country. Yet, despite ethnic consumers being identified as a segment, brands must embrace to sustain growth in the CPG sector, a Nielsen study revealed “Most Canadian companies either don’t have (36%) or don’t know (27%) of any objectives or goals tied directly […]
Read More ›Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand? What is Product Transparency? Consumers are demanding value transparency when […]
Read More ›Much has been written about how patriotic Canadians are. I feel most Canadians would agree our friends to the south are extremely more patriotic, especially when it comes to Thanksgiving and July 4th. To that, an Ipsos Reid pole conducted for the Historica-Dominion Institute in the days leading up to the Canada Day long weekend a couple […]
Read More ›Much has been said about the emerging millennial consumer and the impact they will have on food sales. Were you aware this generation makes up the bulk of Canada’s work force today? In fact, this is the same group that is known to have played a major role behind the resounding Liberal Party’s victory in […]
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