The brand is accepted as businesses most valuable asset. Yet, I am confounded by the number of businesses I encounter that spend most of their time and energy on their product offering and not their brand. With the choice’s consumers have, that is unfortunate as the “Keys to Business Success – Distinct Brand Identity”. Many […]
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When I grew up it was customary for our family to gather for family meals. Our Mom was a stay at home mom. She voluntarily gave up her career to take care of my brother and myself. A Pharmacist by trade, as we grew older, she started to volunteer 2 days a week in the […]
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Richard Baker from Food Distribution Guy interviews Carrie Darmaga from FruV Smoothie. As an on-the-go mom with two active children, Carrie knows it’s challenging to get them to eat healthy. Smoothies are the answer. Carrie has recently launched delicious and nutritious Fru-V Blender-Ready Smoothie Kits.
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Cauliflower used to be a boring vegetable that was typically only bought when there was nothing else on the grocery shelf. Typically perceived as the less colourful, less delicious cousin of broccoli, it was usually boiled and served plain, as an uninspiring side dish. Those perceptions have changed. Driven by consumers’ desire for a healthier […]
Read More ›Big, national food companies have been the main players in the food industry for many years, making up most of the market share and taking up the majority of supermarket shelves. Whether it be carbonated soft drinks to snacks, the choice came down to Coke or Pepsi, Frito Lay or Humpty Dumpty. Today, times have […]
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Today, the focus of most food and beverage marketers is how to engage in conversation with the millennial consumer. Understandable given their purchasing power and most are just in the midst of commencing their business careers. Yet, executives are already being warned not to forget about Gen Z. Read on as why dwell on who […]
Read More ›Maslow’s hierarchy of needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. He stated that people are motivated to achieve certain needs and that some needs take precedence over others. For business, a successful grocery store listing caps off their dreams. Like […]
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When organic products were first introduced into the Canadian market, shopping for such foods required a special trip to a natural foods store or farmers market. As interest in organics grew, organic foods became widely available in conventional supermarkets, but premium prices usually meant only affluent shoppers could afford them. Today, the Canadian organic food […]
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Sugar – an ingredient most consumers have grown up with. Whether it is used within a cup of coffee, tea or as a food ingredient, it is a food element we are accustomed to eating and accept as a part of our life. That was then, this is now. Sugar is now viewed as the […]
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The talk of the town for food marketers today is how to connect and engage with the Millennial and Generation Z consumer. Rightly so given how they have shaped today’s food trends and how they represent the emerging sectors for food manufacturers. Yet, many CPG manufacturers seem to ignore the Baby Boomer as this generation […]
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