COVID-19 has forced consumers to rethink nearly every aspect of their day-to-day lives. As consumers navigate the innate need to change and adapt, they are working differently, learning differently, shopping, eating, and interacting with others differently – all while seeking a sense of normalcy. The changes in how consumers shop and eat may have experienced […]
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Food brands are being scrutinized more than ever these days. Consumers seek many credentials. For instance: 1. Clean label 2. Transparency 3. Locally produced 4. Sugar content 5. Sustainable packaging 6. The environment 7. The end of systematic racism. There were many other points I could have added to the list. On the latter point, […]
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Food brands face so much consumer scrutiny in today’s market. In addition to taste and retail (Top 2 influencers on product purchases), they have come to demand increased knowledge of the product’s ingredients, their source and, how they are manufactured to name a few. It was not so long ago where families would create their […]
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Dementia – a subject matter close to my heart. Within the span of 4 ½ years, I lost both my Mom and my Aunt, in which dementia was a key cause of death for them both. Globally, close to 50M people have dementia. Every year, there are nearly 10 million new cases. The estimated proportion […]
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Today, the food sector is in the midst of a dramatic transformation as a result of the Covid-19 pandemic. More and more consumers are either 1. Shopping online or 2. Taking fewer trips to the grocery store each week. In either case, product packaging plays a key role in the brand’s success given 1. Consumers […]
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