The Covid-19 pandemic continues to shape and shift consumption and lifestyle behaviours. A recent study across 24 countries revealed 58% of adults are more mindful of their impact on the environment, and 62% said it is now more important than before that companies behave in a more sustainable and eco-friendly way.[i] The sustainable trend is […]
Read More ›
Food waste is a global problem that affects the economy, the environment, and society – both globally, and in the country in which we reside. It is also considered a global problem due to the level of starvation people encounter. It is estimated that food waste costs the global economy $936B a year. From a […]
Read More ›
In 1971, the “We Demand Rally” was held on Parliament Hill, representing Canada’s first public protest for the Gay community. The rally played an important role in the history of this community seeking equality rights. Fast forward to 1981, and the City of Toronto celebrated its first pride week. Twenty-five years later, Toronto’s newly appointed […]
Read More ›
Growing up it was common for my family to have a hot meal for dinner each night. That would have involved a specific type of meat in most instances. Fast forward to 2021, and the desire for consumers to reduce their meat intake is gaining momentum. In fact, according to an Angus Reid Forum survey […]
Read More ›
Brand loyalty – the quest brands strive to achieve with the consumer. A strong test given the pandemic and the shift in consumer shopping behaviours. As noted by Mr. R. Passikoff, Brand Keys Founder and President, “Even during these difficult times, consumers won’t settle for a hearty, ‘We’re in this together’ message. They won’t settle […]
Read More ›