When CPG brands connect with consumers on an emotional level, there is in most cases a strong anticipated ROI. For instance, “Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth”. (The New Science of Customer Emotions, Scott Magids, Alan Zorfas, Daniel […]
Read More ›With families feeling the pinch in their grocery bills, many are doing everything they can to save on foods; this includes, switching grocery stores to coupon shopping or opting for cheaper brands. Yet, many continue to overlook the one area that can have the biggest impact on their wallet, cutting waste. Food waste in Canada […]
Read More ›The popularity and growth of Dollar Stores in this country is a story for the ages. First introduced into the Canadian market more than 30 years ago, selling discount greeting cards and gift wrap, today they have become Canada’s fastest growing grocery channel. So, who are Canada’s leading Dollar Store chains, why have consumers turned […]
Read More ›Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand? What is Product Transparency? Consumers are demanding value transparency when […]
Read More ›Like a stealth plane that can fly virtually undetected, the Kosher food market has carved a significant niche for itself with little or no fanfare. So exactly, what is Kosher, how big is the market and what are the implications for food brands? This week I had the pleasure to interview Mr. Kalman Emanuel – […]
Read More ›Free Download: 5 Social License Questions To Get Listed In Grocery Chains
Read More ›The Millennial Mom has arrived and manufacturers and grocers should take note. Entering their third decade and commencing their own families, these moms are reshaping the way brands reach out to them. So who is this mom, and how do they shop? The Millennial Mom The Millennial Mom is defined as being between the […]
Read More ›This past week I had the pleasure of attending Food and Beverage Ontario AGM and Conference. Food and Beverage Ontario is a not-for-profit organization dedicated to advancing the interests of Ontario’s food and beverage processors. The conferences title: Navigating the Road to Success – Innovation, Consumer Trends and the Future of Ontario Food. Their 3 […]
Read More ›For years, the primary family grocery shopper has usually been the female head of the household. No surprise, especially in the 60’s and 70’s, when most women were stay at home moms. Yet, as women have forged their own careers, to the surprise of many, there hasn’t been more emphasis placed on the male grocery […]
Read More ›In 2009, Canada and the global markets encountered a recession that resembled the great depression of the 1940’s. Though jobs were lost and many private sector employees had their salaries frozen or cut back, out of all G7 countries, Canada weathered the storm the best due to our strong banking system. During this same period, […]
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