The Zero Consumer

The Zero Consumer

The focus for brands over the past number of years, has been on the Millennial and Generation Z communities. Millennials are those born between 1981 and 1996, and Generation Z was born between the mid to late-1990’s and 2010. In 2021, these two consumer groups accounted for over 38% of the Canadian population (M:21%, Gen […]

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Consumers Expectation on the Environment

Consumers Expectations For The Environment And the Impact on Your Brand

Consumers are concerned with global warming, and the impact it is having on the environment. Global tragedies linked to global warming are happening in front of our eyes every day. Though fossil fuels receive most of the attention, the food sector is highly scrutinized. Globally, wasted food contributes 11% of the world’s total greenhouse gases, […]

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