GROCERY WARS – “CONNECTNG WITH CONSUMERS ON AN EMOTIONAL LEVEL IS THE KEY TO SUCCESS”!

When CPG brands connect with consumers on an emotional level, there is in most cases a strong anticipated ROI. For instance, “Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth”. (The New Science of Customer Emotions, Scott Magids, Alan Zorfas, Daniel […]

Read More

GROCERY WARS – “DOLLAR STORES – THE EMERGING FOOD RETAILER FOR CONSUMERS”!

The popularity and growth of Dollar Stores in this country is a story for the ages. First introduced into the Canadian market more than 30 years ago, selling discount greeting cards and gift wrap, today they have become Canada’s fastest growing grocery channel. So, who are Canada’s leading Dollar Store chains, why have consumers turned […]

Read More

GROCERY WARS – “WINNING CUSTOMER LOYALTY IN THE AGE OF PRODUCT TRANSPARENCY”!

Higher product transparency is increasingly becoming a global business requirement for companies across multiple markets and industries. So what is the definition of product transparency with respect to the food sector, which consumer segment is driving this initiative and what does it mean for the brand?   What is Product Transparency? Consumers are demanding value transparency when […]

Read More
Page 1 of 3123